writes Great Customer Technical Documents

Communicating is not formatting.

Formatting can get in the way

Documents that work.

Great tech docs work for you.

Client history

Clients with great tech docs.

Tools and skills.

Here are some of the tools I’ve used.

Your customers have paid a lot of money and received good training for your high-end product that will solve their problems at the touch of a button. When that button doesn’t work after you leave, what are their choices?

If they open the docs and find the answer, they’re back in business and all you hear is how great your machine is.

If they call you, they have to deal with time zones, having the right guy out to lunch and other disasters – but if great tech docs solve the problem, you’ve just kept another customer.  That silence is your bottom line improving.

HIGHER CUSTOMER SATISFACTION

LOWER CUSTOMER SERVICE COSTS

CUSTOMERS MAKE BETTER USE OF YOUR PRODUCT

THAT HAS TO MEAN BETTER SALES

There may be few things more boring than tech manuals. On the other hand, there are few things as good as finding the answer to a sticky problem with a complex machine.

Customer documentation, which includes tech manuals, tech videos, integrated Help systems and other tech info for customers, can be essential for a company that delivers high-end, specialized products.

Customer documentation is not looked upon by every company as essential. For the complex instrumentation that you sell, great documentation is essential. I am committed to getting you the good quality docs you need in order to remain viable.

If your customers can depend on our technical info, your customer service people might spend less time on redundant questions about how to operate the equipment -- and more time on productive questions of how to use our instruments to find solutions for scientific, industrial and business problems.